So, what is the process? I believe that teams perform best when they have a clear set of directions. My process acts as a roadmap for your project, making the entire project more efficient. The result? A happy team, and great results.
Discover
I ask lots of questions, learn about your industry, and figure out what you're after. The goal of this phase is to gain a deep and intuitive sense of your goals,
competitors, and business plan.
Plan
I take what we learned in the Discovery phase and transform it into an action-plan. I also define the budget, timeline, technology, and deliverables
(such as briefs, sitemaps, and content outlines) needed to complete the work.
Design
Strategic plan in hand, I move to the drawing table — this is where the design and concept begin to take shape. I keep refining ideas until we've found the best possible solution.
Build
Now that the vision and solution are nailed down, I can start executing. In this phase, all the pieces fall into place.
Launch
I put the final polish on the project with user testing, quality assurance, and reviews. When I'm sure all development is complete, I deploy the project in a live production environment.
Maintain & Grow
Once the project is launched, I establish a roadmap for constant improvement and future enhancements. Together, we discover the true results of our work as we monitor
the project's growth over time.